“ Paris” alcohol branding is a kind of art therapy with moderate alcohol consumption. This barding supports the positive psychological concomitant with the moderate alcohol consumption. This branding associates with the famous painting “ Party in Paris” from Max Beckmann in 1937, who is a therapy artists in the interwar period. Max Beckmann depicted the details of each figure’s facial expression, which mainly reflected the psychological status of people under the turbulent social environment. His painting has the healing function for people at that time, as well as my “ Paris” alcohol branding.
I want to use my “ Paris” alcohol branding design to present that moderate drinking has the healing and therapy function and I want to express the positive value of alcohol for young generation in this society.